What is DNS — and why does it matter for your business?
DNS is the “address book” of the internet. Every time someone sends you an email, visits your website, or connects to Microsoft 365, DNS is what tells their device where to go.
If DNS is wrong, the symptoms are serious
Because DNS sits underneath almost every business service, we treat it as critical infrastructure — not a “set and forget” setting.
Your website goes offline
A misconfigured DNS record can take your website down instantly — and it may not be obvious why.
Email stops flowing
Incorrect MX records mean emails bounce or go missing. Incorrect SPF/DKIM/DMARC records mean your emails land in spam.
Microsoft 365 becomes unreachable
Teams, SharePoint, and other Microsoft 365 services all rely on correct DNS records to function.
Our DNS management service
For an annual fee per domain, we provide a fully managed DNS service. This typically includes:
Most domain registrars include a very basic “parking” DNS service with a domain licence. That is not the same as a managed DNS service. You’re paying for the platform, the traffic, and the people behind it — not just an entry in a database.
Why we recommend DNS changes go through us
Web developers will sometimes request DNS changes when building or updating a website. While these requests are usually well-intentioned, DNS controls more than just websites.
If changes are made incorrectly or without understanding the existing setup, this can unintentionally take email offline, disrupt Microsoft 365 services, break email authentication (SPF, DKIM, DMARC), or cause intermittent delivery issues that are hard to diagnose.